We’d like to congratulate our Dealer Principal Carlos Liriano for winning the National Association of Minority Automobile Dealers (NAMAD) Diversity Advocacy Award last month! The award is given to members that are public servants in their communities and advocates for minorities. Carlos received his award at the 2017 NAMAD Annual Conference. This year’s conference was held at the Fontainebleau in Miami, Florida from July 11 – 14.
Born in Cuba, Carlos and his family immigrated to the United States at when he was only nine years old. They made their new home in New Orleans, Louisiana where Carlos climbed through the ranks of the automotive dealer industry. Through his hard work and success at both Toyota of Slidell and Northshore Toyota, he established Lost Pines Toyota in March 2012.
“After immigrating to America as a child, I have been blessed with opportunities and now I am able to return this blessing, not just to people within my own community, but to all minorities,” said Liriano.
Today, Carlos is the Dealer Principal at Lost Pines Toyota, co-founder of the Liriano Family Foundation and a member of several minority and community organizations such as NAMAD, the Toyota Lexus Minority Owners Dealership Association (TLMODA), the Bastrop Chamber of Commerce and the Smithville Chamber of Commerce. With the Liriano Family Foundation, Carlos is able to give back to the community more than ever before. Recently, the Foundation donated $500 for vehicle safety training for BCESD1 and the Bastrop Fire Department.
The NAMAD Diversity Advocacy Award is one of many accolades that have solidified Lost Pines Toyota and Carlos as staples to the community. Carlos has received the 2014 – 2015 Community Partner of the Year from Bastrop ISD, the 2015 Bastrop Chamber of Commerce Point of Light and Best of Bastrop Car Dealership since 2012. His public service includes not only the community and minorities but the environment as well. Carlos led Lost Pines Toyota to become Central Texas’ first Gold L.E.E.D. Certified dealership for his environmental efforts.
Congratulations, Carlos! We’re incredibly proud of you and thankful to be apart of your team.